jiyeon@jiyeonchoi.com
     www.jiyeonchoi.com

     - Five years of progressively responsible art director positions with full-service ad agencies
     - Expertise in marketing, branding, advertising design, typography and conceptual ideation
     - Passion for GUI/UI design and UX research in various interactive platforms
     - Knowledge in programming languages, prototyping and physical computing
     - Refined drawing, printing making and illustration skills

AdAsia Communication New York, Jan 2009~ Present
Senior Art Director
- 2nd biggest Asian market ad agency in the U.S. (Clients: Verizon, PNC Bank, Subaru, Samsung and LG)
- Conceptualize campaign ideas and managed production process for multiple tactic campaigns
  (Print ads, direct mail, booklets, online banners, micro websites and TV billboards)
- Coordinate with vendors and mentor junior art directors

CertPoint Systems Inc New York, July 2008~ Oct 2008
Freelance Graphic User Interface Designer
- Created visual interface for learning management system for Honda
- Consulted and provided solutions to optimize user interface for CertPoint website

SparkleLabs New York, Aug 2008~ Oct 2008
Interaction Intern Designer
- Designed graphic user interface and an electronic circuit for Kidrobot Bunny speaker
- Conducted consumer/market research and developed branding concepts and GUI
  for SparkleLab children electronic kit

Daehong Ad Agency Seoul, Jan 2004~May 2006
Art Director
- One of the top three ad agencies in Korea (Clients: Fujifilm FinePix, Vivien, IMPRESSION, LOTTE etc)
- Participated in three winning pitches (over $15 million billing for each client)
- Established long-term marketing communication strategies and designed integrated ad campaigns
- Gained deeper understanding of various elements of advertising including marketing strategy,
   photo shooting direction, art production and copywriting

DID Wallpaper Seoul, Jan 2003~ Dec 2003
Editorial Designer
- Designed seasonal sample books, wallpaper packages
- Coordinated DID Wallpaper advertisements in collaboration with partner advertising agency

Korean Food for the Hungry International Seoul, Sep 2002~Dec 2002
Volunteer Promotion Designer
- Created posters and products to promote fundraising events.

Kilimanjaro Film Production Seoul, May 2001
Assistant Director Intern
- Built production ideas for commercial films and music videos and collaborated with camera & light staffs

LG AD Agency Seoul, Mar 2001
Design Intern
- Analyzed previous advertisements and developed communication ideas to support pitching presentations

Parsons The New School for Design New York, Sep 2006~May 2008
Master of Fine Arts in Design and Technology (Emphasis on Interactive Design)

Ewha Womans University Seoul, Mar 1998~Feb 2003
Bachelor of Fine Arts in Visual Information Design
Bachelor of Art in Multimedia
Minor in Painting and Printing Making

-Parsons The New School for Design, Dean’s list, Fall 2006, Spring 2007, Fall 2007, Spring 2008
-Ewha Women University, Honor Entrance scholarship, Mar 1998
-Korean Advertisement Awards, Bronze Prize & Finalist, Dec 2004
-Santafe Advertisement Awards, 2nd Prize, Sep 2002
-Diamond Advertisement Agency Awards, Finalist, Aug 2002

- Parsons Design and Technology MFA show, Chelsea Art Museum, New York, May 2008
- Mr. Resistor, Music Performance, theOpenHouse Gallery, Soho, NewYork, Dec 2007
- De-day 2007, Processing Interactive Installation, 798 Innovative industrial Park, Beijing, Aug 2007
- Things I want, Group Exhibition, Gallery Hanty, Seoul, Mar 2004
- Blind Sound Workshop, Net Art Area Artist, Seoul, Sep 2001