JiYeon Choi is an Advertising Art Director & UI Designer based in New York City.
JiYeon is an observer. She observes your behavior pattern, poking at your old habits and hidden desires. This is the start and basis of her work, to change the world filled with augmented imagination in endless forms of advertisement, tangible user interface, games and social networking systems.

She holds a Master’s Degree in Design and Technology from Parsons The New School for Design and three Bachelor’s Degrees in Visual Information Design, Multimedia and Printing Making from Ewha Womans University in Seoul.

For her adventures outside her imagination, JiYeon is a pop-up book collector, doll maker, game lover, robot maniac, novice 8-bit music maestro, experimental cook and waltz listener. If you want to join this journey, COME INTO MY WORLD.